Did you hear that LinkedIn recently bought the platform Newsle? Do you know what a Newsle is? Do you care? You should if you fall into one of two groups: 1. You are using social media, including LinkedIn, to build your practice. 2. You aren’t using LinkedIn like you should, but you are looking for […]
Don’t Waste Time Worrying about Your Social Media Permanent Record
This article first ran at LinkedIn.com. You can find it here. ******** I used to have an earring when I was in my early twenties. A big, fat, silver hoop. My father had always said that I couldn’t have one while I lived under his roof. That was fine. I just waited until I was […]
Is is Time to Upgrade Your LinkedIn Account to Premium?
This article first ran at thedigitalfa.com. You can find it here. ******** One of the common questions that I hear when working with financial advisors (and pretty much every other stripe of professional) is, “Should I pay to upgrade to the premium LinkedIn account?” It’s a great question and one that doesn’t necessarily have a […]
Playing Both Sides of the Ball On Social Media
This article originally ran at theDigitalFA. You can visit it here; and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). What does “using” social media mean to you? When I work with professionals on their social media […]
Your Social Media Problem is You Think You Don’t Have One…
This article originally appeared at TheDigitalFA.com. ***** Let me set the stage. It’s the fall of 1960; and for the first time in American history, two presidential candidates, Richard Nixon and John F. Kennedy, are going to debate each other publicly on this new-fangled invention – television. Both are capable candidates and experienced politicians, but […]
The Cool Kids are Leveraging their Alumni Network on LinkedIn
This article originally appeared here at Firmology.com. I’ve included some specific examples from my own alma mater (Northwestern University) to flesh out how your alumni network can help you on LinkedIn. ******* Of all the networks we build in our lives, one of the earliest and deepest networks we create is that of our alma […]
Make Your Next Business Meeting Better with LinkedIn
This article originally appeared at Firmology. Read the full article here! You did it. You got the meeting that you’ve been pursuing for months with a prospective client, business partner, or investor. You’ve got your pitch rehearsed and your presentation rocks. You’ve got your best outfit back from the cleaners. You are ready to go. […]
In Social Media, Attitude is Everything
When someone brings up social media, do you cringe or do you get excited? You don’t have to tell me what you thought, but your answer to that question is the strongest indicator of your success in using social media to drive your career. In training thousands of professionals on how to effectively use sites […]
Going Old School for Social Media Success
Have you been completely overwhelmed by social media yet? It seems like there’s a new platform popping up every day, the established sites are constantly adding features, and the experts keep telling you a new way that you are supposed to be using it. There are always new widgets, new buttons, and new functions. It […]
Introductions Work on LinkedIn
This article originally ran at theDigitalFA. You can visit it here; and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). People often think that the power of your LinkedIn network is your direct connections. But actually, […]