This article originally ran at theDigitalFA. You can visit it here; and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). ***** It’s amazing how much stress the LinkedIn Profile photo causes! One of the first questions […]
The Cool Kids are Leveraging their Alumni Network on LinkedIn
This article originally appeared here at Firmology.com. I’ve included some specific examples from my own alma mater (Northwestern University) to flesh out how your alumni network can help you on LinkedIn. ******* Of all the networks we build in our lives, one of the earliest and deepest networks we create is that of our alma […]
Introductions Work on LinkedIn
This article originally ran at theDigitalFA. You can visit it here; and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). People often think that the power of your LinkedIn network is your direct connections. But actually, […]
The Most Important Rule When Writing LinkedIn Profiles
I read a lot of LinkedIn profiles, both because of my position and because I do a lot of networking. I’ve seen great profiles that really let me know who a person is and what they are all about as a professional. And I’ve read profiles that…, well, that leave me scratching my head. I […]
Should You Really Put Recent College Grads in Charge of Your Social Media?
This article originally ran at theDigitalFA. You can visit it here, and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). —— Here’s the 21st-century business version: “Give the job to Mikey, he understands this stuff!” “Mikey” in […]
Why Your LinkedIn InMap is More than just a Pretty Picture
Have you ever wondered what your professional network looks like? Did you know you can use LinkedIn’s InMap generator to find out? Here’s what mine looks like: To create a your own, you can visit the Linkedin Labs InMap Generator. Think about what you are seeing here. This is my personal org chart. This visually […]
The First Person vs the Third Person LinkedIn Profile
Because social media and LinkedIn are so new, we’re still developing some basic standards on how to write our profiles. One question that has come up frequently in my years as a LinkedIn trainer is on what perspective should be used when writing the profile. Should you use the first-person or the third-person when crafting […]
LinkedIn Endorsements for Financial Professionals
Social media sites are developing and evolving at ever greater speeds. Unfortunately, this means that social media is often outstripping the offline world’s ability to adapt. What may seem like an intuitive and nifty piece of functionality to a programmer can lead to a headache for those who are using social media in the real […]
Building Your Personal Brand on LinkedIn
When we worked for the same company our entire careers, the idea of a personal brand wasn’t important. These days, with shorter job stints and a “free agent” economy where it’s common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your […]