I often get asked “So what am I supposed to actually do on LinkedIn?” Usually this is asked with a mix of confusion, annoyance, and desperation. Online social networking represents a fundamental evolution in how we communicate – and it can be overwhelming. So how can you start using it in a way that helps […]
Building Your Personal Brand on LinkedIn
When we worked for the same company our entire careers, the idea of a personal brand wasn’t important. These days, with shorter job stints and a “free agent” economy where it’s common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your […]