When we worked for the same company our entire careers, the idea of a personal brand wasn’t important. These days, with shorter job stints and a “free agent” economy where it’s common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your […]
How to Ask For Help On LinkedIn
One of the challenges with using social media for business is that it’s so new. LinkedIn has over 175 million professionals on it, but it’s not even 10 years old yet. It makes perfect sense that we’re still grappling with how to actually use the platform in our day to day business lives, because in […]