Have you been completely overwhelmed by social media yet? It seems like there’s a new platform popping up every day, the established sites are constantly adding features, and the experts keep telling you a new way that you are supposed to be using it. There are always new widgets, new buttons, and new functions. It […]
Introductions Work on LinkedIn
This article originally ran at theDigitalFA. You can visit it here; and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). People often think that the power of your LinkedIn network is your direct connections. But actually, […]
Putting Personality into your LinkedIn Profile – Part 2
This article originally ran at theDigitalFA. You can visit it here, and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). OK, you’ve decided that you don’t want to get lumped in with the rest of the pack […]
Putting Personality into your LinkedIn Profile – Part 1
This article originally ran at theDigitalFA. You can visit it here, and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). Financial professionals have always considered themselves to be in the relationship business. The image of the small […]
How Can You Get More People to See Your LinkedIn Posts?
So I’m having an early morning breakfast at a hotel where I’m speaking that day for a group of financial advisers. I strike up a conversation with the guy sitting at the next table and it turns out that he is attending the conference. He shares that he’s been in the business for 20 years […]
The Most Important Rule When Writing LinkedIn Profiles
I read a lot of LinkedIn profiles, both because of my position and because I do a lot of networking. I’ve seen great profiles that really let me know who a person is and what they are all about as a professional. And I’ve read profiles that…, well, that leave me scratching my head. I […]
Improve Your Online Listening Skills with Your LinkedIn Newsfeed
This article originally ran at theDigitalFA. You can visit it here, and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). —— Becoming a trusted financial adviser is about much more than talking and offering advice; it’s about […]
Should You Really Put Recent College Grads in Charge of Your Social Media?
This article originally ran at theDigitalFA. You can visit it here, and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals (and the rest of us). —— Here’s the 21st-century business version: “Give the job to Mikey, he understands this stuff!” “Mikey” in […]
Don’t Worry about Keywords on Your LinkedIn Profile
This article originally ran at theDigitalFA. You can visit it here and be sure to check out the site – it’s full of great ideas on building a digital presence for financial professionals. —— I’m always looking for a few good tips on improving the LinkedIn profile (and I want to keep tabs on what […]
The Most Important Rule for LinkedIn Status Updates
Recently, we’ve seen Linkedin add two powerful functionalities to the the Status Updates. Now you can: Add a photo or file to your status update, in addition to the existing ability to link to an external website. “Tag” the name of one of your connections in your status update, notifying them that you gave them […]